Research 研究

npdp-research

Strategy logo市场研究

"Market Research"

Strategy logo客户之声

"Voice of Customer, VOC"

Strategy logo调研方法分类

"Research Methods"

Strategy logo次级市场调研

"Secondary Market Research"

Strategy logo一级市场调研

"Primary Market Research"

Strategy logo定性和定量

"Qualitative and Quantitative"

Strategy logo统计信度

"Statistics"

Strategy logo抽样方法

"Sampling Methods"

Strategy logo焦点小组

"Focus Groups"

Strategy logo深度访谈

"In-depth Interviews"

Strategy logo人种学研究

"Ethnographic Market Research"

Strategy logo客户现场访问

"Customer Site Visits"

Strategy logo社交媒体

"Social Media"

Strategy logo调查问卷

"Surveys"

Strategy logo消费者评测组

"Customer Panels"

Strategy logo概念测试

"Concept Tests"

Strategy logo概念排序

"Concept Sorts"

Strategy logo感官检验

"Sensory Testing"

Strategy logo眼动追踪

"Eye Tracking"

Strategy logo生物特征反馈

"Biometric Feedback"

Strategy logo大数据

"Big Data"

Strategy logo众包

"Crowdsourcing"

Strategy logo多变量分析

"Multivariate Research Methods"

Strategy logo因子分析

"Factor Analysis"

Strategy logo聚类分析

"Cluster Analysis"

Strategy logo多维尺度分析

"Multidimensional Scaling"

Strategy logo联合分析

"Conjoint Analysis"

Strategy logoA/B测试

"A/B Testing"

Strategy logo累计不重复触达率与频度

"Total Unduplicated Reach and Frequency (TURF) Analysis"

Strategy logo产品使用测试

"Product Use Testing "

Strategy logoα,β,γ 测试

"Alpha(α)/Beta(β)/Gamma(γ) Testing"

Strategy logo虚拟现实

"Virtual Reality"

Strategy logo市场测试

"Market Testing。"

Strategy logo产品创新特定阶段的市场研究

"Market Research at Specific Stages of Product Innovation"

Strategy logo市场研究指标

"Market Research Metrics"
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